The success of a film is determined by viewership at release, and one of the primary drivers of viewership is a great trailer. A/B test trailers to understand which execution engages what audience. Optimize placement of trailers for marketing purposes and even deploy incentives to panelists to track conversion once your content is released to SVOD or theaters.
Set up secure streaming to a captive audience and gauge their reaction to your creation. Synchronize screening sessions, hold group discussions and involve anyone from your production team in the test, regardless of their location.
Securing distribution for film projects can be a challenge, and the first placement sets the tone for future licensing opportunities. Put your best foot forward by presenting your content as a business opportunity with objective data sets that make the value of your creation clear to distributors.