Branded entertainment is a popular way to get products and services in front of consumers, but as more marketing teams look to optimize media spend, measuring the effectiveness of these productions has never been more important. Use our platform to prove the value of your branded executions against a set of KPIs defined by your client or sponsor. First evaluate the shopping habits and brand preferences of a representative audience with a pre-roll survey. Then screen your content, gathering input from viewers as they engage. Finally, using an exit survey and conversion incentives, measure the change in viewer brand preference as well as their future intention to engage with the brand.