After 8 years of streaming, Netflix guards more viewer data than all media distributors combined. In 2015 Netflix managed to release a near perfect slate of originals without an arduous piloting process, leveraging 1st party data to drive positive outcomes.
In our 2016 Over-The-Top Outlook we take a close look at why cable has been on a path to customer attrition for quite some time and how they plan to combat displacement. Further more, we address trends in the OTT landscape that are pushing consumers further into streaming consumption.
In 2013, over 60% of the US population watched video online through an Over-The-Top (OTT) service such as iTunes, Netflix, or Hulu. To help track the fastest growing market in media, Pilotly is releasing our first annual report.
Today, the average person has 1.8 screens through which they can consume video content, distribution is ubiquitous and time spent viewing entertainment is at an all time high. With all the innovation that has taken place over the past decade, a big question that has been looming is whether or not all the new ways to consume content will kill off the old. Enter the "cable-cutting" phenomenon.