Decide how your panelists arrive at a parituclar video by using the pathway methods below
Select what percent of panelists you want to view each creative execution in your comparison test. Our system will then funnel viewers at random to different experience in a volume that will meet the mix numbers you've specificed by the end of your test.
Match groups of panelists to specific creative executions by selecting a set of profile attributes that will determine their path. Target a variety of attributes, including Gender, Age, HHI and Location.
Test more than one video with a single panelist. Set the same video sequence for every user, or allow the first video viewed to determine the subsequent video that's delivered.
Display a set of options at the start of your test and allow panelists to choose which video they view.